This article reminds me of the time I went car shopping and wanted to test drive a 6 cylinder version of a car after driving the 4 cylinder. The salesman gave me this really phony pitch saying "I have to warn you, many people can't handle a car this fast. But once you experience the power of the 6 cylinder engine, there's no going back!". In reality, I didn't see a huge difference between the two models (I didn't buy either one), but I can see how this technique makes it easier for him to sell the more expensive car.
It's on the NFL site. It's advertorial, marketing disguised as journalism. It's not making an argument, it's just stirring one up to get attention.
It's barely even disguised. If it were published by a news organization[1], or really just "someone else", then you would be right.
This is an article on NFL.com about an NFL product. It's straight up advertising. Publishing an "article" to say "this seems 'risky'; why would we even offer this product to you, our fevered fans" is about the thinnest disguise an ad could have.
But the NFL opening up this footage is bad-ass!