> The most powerful brands have enormous power and if they were to put up a fight they can get allies
Apple already had a chance to align themselves with the "sideloaders" and Free Software nerds, what did they choose instead?
They went the power-grab route. Tim Cook (and whoever his successor is) depends on informal US protectionism to stop Apple from being litigated into the dirt both by the DOJ and courts abroad. If they try to amend their greedy mistake, America's government has them blackmailed. They're the perfect, profitable lapdog.
From a customer perspective, power is the problem. Apple would have had no incentive to fuck over their users if they didn't desperately desire their App Store revenue to be locked-down and enforced by the state. Now, because America refused to seriously reign-in Apple, they are a fall-guy for the tech industry as a whole. You should not be surprised if Trump tries throwing Cook under the bus as part of the "woke deep state" by the time his admin is up. If you can imagine yourself in Tim's shoes, you're probably just trying to make it a few more years without destroying Silicon Valley in the legal catastrophe that would ensue if you resisted. Emotions like "regret" or "honor" don't even factor into that equation.