Strategy (2) doesn't tell you how to come up with the initial prices, and bookies can potentially lose a significant amount from giving "bad" initial prices. If an individual is winning a lot of money from a bookie repeatedly because of these bad initial prices, then it is a sign that they might have a better model than the bookie, and so it is in the bookie's interest to ban them, since sports betting is a zero-sum game: every dollar you win from a bookie is a dollar that the bookie loses.