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What in the world was "Gmailify"? Was it different from adding third-party accounts via POP? (Was it maybe just IMAP for third-party accounts?)

It was IMAP sync between the Gmail server and the Outlook/Yahoo/etc server.

Then you have a regular Gmail account and get notifications, spam checking, mobile push notifications etc.

Thank you! I never knew this was a thing.

So it was only available for a small list of services?

I think it was adding third party accounts via POP but automated for large well known third parties.