It feels much less slimy to pay a nominal fee for a service than it does to use a "free" service and wonder about how / to what extent your data is being exploited.
That said, all my friends think I'm insane and poke fun at me for paying for search, so I imagine we're a small minority.
People just hate paying for software in general in my experience, especially a subscription.
I have multiple good friends who refuse to pay 99 cents a month to get 50gb of iCloud storage so they can backup their phones, and instead of all their precious memories on a single device that is out and about.
I do live these days with the understanding that pretty much all of my personal info is out there one way or another, a social security number is about as private as a phone number these days.