I'm rather reminded of the ads from the early 20th century for "More doctors smoke Camels than any other cigarette!" [1]
[1] - https://tobacco.stanford.edu/cigarettes/doctors-smoking/more...
[1] - https://tobacco.stanford.edu/cigarettes/doctors-smoking/more...
Social media is very cultural here, so I'm not sure that we are representative of a larger trend in social media acceptance worldwide.
[0]: https://www.statista.com/statistics/578364/countries-with-mo...
Social networks, systems where you talk to your friends, are okay (probably). Social media, where you consume content selected by an algorithm, is not.
And was basically driven by social network companies saturating organic friend content volume (and viewer eyeball time).
So they turned into social media companies driven by infinite synthetic (in the no-connection sense) content.