With Envoy (https://www.envoyproxy.io/) and Contour (https://projectcontour.io/) being official CNCF sanctioned projects in the Service Proxy space, Istio (https://istio.io/) and Linkerd (https://linkerd.io/) being official CNCF sanctioned projects in the Service Mesh space and Emissary Ingress (https://emissary-ingress.dev/) the same in the API Gateway space, just to name a few, naming yourself a standard are some pretty big words...

... Traefik is pretty good yes, but a standard? Hell no.