Reminds me of the time when I consulted with a very large newspaper chain in the US which owned a lot of papers - both left leaning and right leaning. we used to get feeds from all of the usual sources.

But the news articles themselves were "massaged" in various ways by some of the same editorial teams to suit the left-leaning or the right-leaning newspapers. The idea that completely different spin can be put to the same news - and by the same editorial teams, was a big eye opener for me.

What this taught me is that the media's primary role is to polarise people to either the left or the right so that they can be herded to vote along or act along prescribed lines. What the media and the establishment hates are people who are not either left or right leaning and who are capable of picking and choosing the narrative depending on what makes the most sense - that is, the so called centrists.

But here we are more than 2 decades later from that time and I see that the spin doctors are busier than ever and the "centrists" have almost completely disappeared.