Inference has extremely different unit economics from a typical SaaS like Salesforce or adtech like google or facebook.
This market dynamic begets a low margin race to the bottom, where no party appears able to secure the highly attractive (think the >70% service margin we see in typical tech) unit economics typical of tech.
Inference is a very tough business. It is my opinion (and likely the opinion of many others) that the margins will not sustain a typical "tech" business without continual investment to attempt to develop increasingly complex and expensive models, which itself is unprofitable.
In the absence of typical software margins, they will be eroded by providers of "good enough" margins (AWS, Azure, GCP, etc.) who gain more profit from the bundled services than OpenAI does from the primary services. This has happened multiple times in history, either resulting in smaller businesses below IPO price (such as Elastic, Hashicorp, etc.) or outright bankruptcy.
Second, the distilling happens on the outputs of the model. Model distillation refers to the usage of a models outputs to train a secondary smaller model. Do not mistake distillation for training (or retraining) to sparse models. You can absolutely distill proprietary models. In fact, that is how DeekSeek-R1-Distill-Qwen and the DeepSeek-R1-Distill-Llama are trained. This also happens with Chinese startups distilling OpenAI models to resell [2].
The worst part is OpenAI is already having to provide APIs to do this [1]. This is not ideal, as OpenAI wants to lock people into (as much as possible) a single platform.
I really don't like OpenAIs market position here. I don't think it's long term profitable.
[1] https://openai.com/index/api-model-distillation/
[2] https://www.theguardian.com/technology/2025/jan/29/openai-ch...
Indeed. And even if that revenue is net profitable right now (and analysts differ sharply on whether it really is), is there a sustainable moat that'll keep fast-followers from replicating most of OpenAI's product value at lower cost? History is littered with first-movers who planted the crop only to see new competitors feast on the fruit.
The classic story of the shoeshine boy giving out stock tips...and all that.
We all know how that turned out.