I am both a database guy and a software engineer. Being a software engineer, i kind of understand the hype behind NoSQL. Being a database guy spending years in studying how database engine works under the hood, many NoSQL implementations make me wonder how powerful marketing can be.

In general, I love the ideas behind NoSQL. I can still feel the excitement when reading the BigTable and MapReduce papers. HBase, Hadoop, Radis, etc. are awesome products. I use some of them in my work. But some other NoSQL products? Being engineers, we must understand the implementation and be full aware of its limitations, instead of believing their marketing materials. Well, if all you want is to test a toy product, to build a prototype, or your product is of low concurrency and low data size and you have no concern on operation, it certainly looks that they make your development easier. But in these scenarios, any good relational databases won't add significant burden either.