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Perhaps Mayer should have randomized distribution so that Yahoo's mobile offerings would be consumed by employees via all three platforms. Perhaps the downside is that loyalists to a particular platform would just use their personal phones instead if another platform was forced upon them.

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Superficially that seems ok, but it won't come across that way. By letting the employees decide for themselves they will feel far more empowered - contrast that against "a random number generator says you get this phone - deal with it".

And what will happen in the good teams is that they will work it out amongst themselves. And maybe they'll get them in proportion to the market, or maybe they will swap phones every month, or maybe they will come up with other good ideas. But if they don't feel in control they are far less likely to act as though they are.

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