IMO they should do something like aur on Arch Linux and have a community managed plugin repo and then a smaller, more vetted one. That would help with the plugin review time too.
One thing that makes our offering unique is the ability to self-host your Relay Server so that your docs are completely private (we can't read them). At the same time you can use our global identity system / control plane to collaborate with anyone in the world.
We have pretty solid growth, a healthy paid consumer base (a lot of students and D&D/TTRPG), and starting to get more traction with businesses and enterprise.
[0] https://relay.md
It might not be the most strategic move, but i want to build cool and useful tools, and the Obsidian folks are a big inspiration.
I hope there's a way to collaborate and/or coexist.