With the risk of sounding like a fanboy.
LTT makes 9.2% of their revenue on In-Video Sponsors and 12.5% on Sponsored Projects (which are like full videos for a sponsor)
I wouldn't call this the vast majority
LTT makes 9.2% of their revenue on In-Video Sponsors and 12.5% on Sponsored Projects (which are like full videos for a sponsor)
I wouldn't call this the vast majority
It makese sense that some of that sponsor revenue is tied to youtube viewcounts.
I suspect their business still requires that revenue.
But my example could be better. Take any moderately sized youtube channel which has a sponsorship in each video. Maybe one of the gaming channels that figured this out? If they lose the sponsorships it would probably not be great for them.