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> cold email marketing earlier this year, and it's all about learning to be a spammer

You sound surprised. What's the difference between "cold email marketing" and "spamming"?

Cold email marketing can be highly targeted. Like, reaching out to your 5 potential customers and telling them about your service in terms of their specific context.

Spamming is not that.

You're right, although I think I'd just call that sending a few emails. Cold email marketing as a practice includes learning how to avoid spam filters and avoiding being detected, and it's unapologetically spammy.

One term ist slightly longer

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