Using pronouns is most of the time the sign of an immature team/director/PO or building a service that is of extremely limited target.

Trying to be overly friendly and human to the user is cute but doesn't translate well internationally. Very fast one bumps into the sometimes tricky social norms associated with pronouns, and significant time is then spent dealing with the subtilities while the clueless person at the top is bitter about the fuss made about things they still think are trivial.

IMHO being clear beats being natural.

Even Amazon has this issue where "Your" is very brief in English so they stuck it on "Your Payments" "Your account" etc., and it makes for a weird mess in other languages where it needs to be dropped in some places but not others.