If the current models were any cheaper, that might happen again. It is one of those places where the infamous “what the market will bare” works against us: unless you are buying in bulk you have the choice between paying more or having no availability at all.
People are willing to pay more the rPi units because of the support¹ and reliability². I know I am, last time I wanted a small unit like that I went straight for an rPi without even looking at the other options that might have been cheaper.
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[1] official + community
[2] While not perfect in that regard, no supplier is, and the Pis do seem to do better than others in that regard, especially when compared to anything noticable less expensive.