The 'brain-inspired' community has always been doing this, since Carver Mead introduced the term 'neuromorphic' in the late 1980s. Reselling banalities as a new great insight. My favourite is "Neuromorphic computing breakthrough could enable blockchain on Mars" [1]. What else can they do? After all, that community has now multiple decades of failure under it's belt. Not a single success. Failure to make progress in AI and failure to say anything of interest about the brain. To paraphrase a US president: In this world nothing can be said to be certain, except death, taxes and neuromphicists exaggerating. (Aside: I was told by someone who applied to YC with a 'neuromorphic' startup that YC said, they don't fund 'neuromorphic'. I am not sure about details ...). The whole 'brain talk' malarkey goes back way longer. In particular psychology and related subjects, since their origins as a specialty in the 19th century, have heavily used brain-inspired metaphors that were intended to mislead. Already in the 19th century that was criticised. See [3] for an interesting discussion.

There is something interesting in this post, namely that it's based on non-Nvidia GPUs, in this case MetaX [2]. I don't know how competitive MetaX are today, but I would not bet against China in the longer term.

[1] https://cointelegraph.com/news/neuromorphic-computing-breakt...

[2] https://en.wikipedia.org/wiki/MetaX

[3] K. S. Kendler, A history of metaphorical brain talk in psychiatry. https://www.nature.com/articles/s41380-025-03053-6