I think everyone is starting to see this as a middle man problem to solve, look at ERP systems for instance when they popped up it had some growing pains as an industry. (or even early windows/microsoft 'developers, developers, developers' target audience)
I OpenAI see it will take a lot of third party devs to take what OpenAI has and run with it. So they want to build a good developer and start up network to make sure that there are a good, solid ecosystem of options corporations and people can use AI wise.