They have one of the best coffee roasters/shops out there, tons of bike and hiking trails, you're in the Ozarks, a major university is next door in Fayetteville. You're not that far away from doing a float trip on the buffalo river either (1.5 hours). They have tons of concerts there too in Walmart's ampitheater. Also, there is some industry for sure and decent schools (for the south anyway).
It is very trendy. Northwest Arkansas is nothing like south Arkansas. Not geographically or politically. I wouldn't expect it to be THAT difficult to convince folks to relocate to somewhere like that. Walmart does pump a lot of money into the area.
Does Colorado have an equivalent to Harrison, AR[^0], the most racist town in America?