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The technology is significantly more complicated than simple search and replace a bunch of variables. Trust me, if we did millions of stories by swapping out the same sentence every time it wouldn't work.

Also, the part of the value of what we do is describe "insights" not just spit back raw numbers (which again wouldn't be very valuable).

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I didn't mean to demean the work, there is clearly a whole lot going on behind the scenes here. It was more of a rebuttal of the "more data is bad" idea. My point above was unclear, but this idea doesn't necessarily represent more data, just the same data presented in a more human-friendly manner.

I really like what the team has done, this could have a long-lasting impact on anything with heavy use of stats and figures. I honestly have a few enterprise applications that would benefit from a similar treatment. e.g. reports that aggregate certain operational stats and must be hand-written every week.

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