Are you an idiot?
And it is the best iPhone they've ever made. And the iPhone is arguably the best phone out there, so they sort of have a fair bit of credibility when they say that stuff.
"When disagreeing, please reply to the argument instead of calling names. E.g. "That is an idiotic thing to say; 1 + 1 is 2, not 3" can be shortened to "1 + 1 is 2, not 3."
A few years ago, yes the iPhone was the best in specs and had the most innovative and unique features. I don't think it holds true any more.
Yeah, some people will always wait for the next iPhone. But for others, who have a more "neutral" point of view, this iPhone might look very bad in 10 months.
But as to why I think it's the best phone? The Eco system, it looks good and it's works seamlessly with all my other stuff.
1) Construction (machining, materials, fitting them inside the case, industrial design). Unparalleled.
2) Screen. Top notch (high dpi, improved saturation).
3) Camera. One of the best in the business. Tons of apps for it, even photo books and indie movies videos done with it.
4) Apps ecosystem. Unparalleled in number and quality.
5) OS. Mature, not laggy, full featured, designed with far more coherence than Android and far more functionality in mind than just modernist design compared to Metro.
6) OS Upgrades. You do not even get any with most Android phones. And don't happen to the new Windows mobile os version.
7) Peripherals ecosystem: from health tracking devices, to tripods, to MIDI, unparalleled.
8) No carrier branded bullshit (apps, look etc): priceless.
9) Support ecosystem: Applestores etc. Top notch.
10) Resale value: high.
Unless they're going the linux kernel route and changing their version numbering ;)