Faster, slimmer, lighter and longer lasting - yes, these are really good updates in a small piece of equipment that iPhone 5 is, there's no denying that.

But what really irks me is the way Apple marketing team is hyping it up - "This is the best <insert iDevice> we have ever made!", "This is revolutionary!", "This will change everything you were doing before!"... A slathering of these so often during the entire event and then on with their advertisements makes me cringe and shake my head with disappointment. This iPhone and the iPod[x] are pretty much an iteration and minor upgrade, not what the actual 'revolutionary' things were - iTouch, iPhone, iPad, retina display, etc.

I don't expect 'revolutionary' every year or any time, I just expect some sincerity announcing.