Samsung has great marketing, picking a fight is a fantastic strategy. However, this comercial still sells features not benefits. Imagine how much more powerful the comercial would be if they could capture the benefit to the samsung user. How does having 4G improve my life?

When I see this Samsung commercial or the Droid commercial from my original post, I can just picture the company execs giving their ad agency a list of features that need to be included in the commercial, because the features are what's important to the company. The problem is, customers don't care about features at all, they care about what those features allow them to do.