IPhone 5 Compared With Competitors
mashable.com
mashable.com
For example, the screen is compared simply by pixels and physical size but there is no mention of screen quality. I have a desk full of Android devices and for most of them, the screens are large but really, really poor when it comes to color reproduction, dithering, and/or brightness.
The same problem manifests with the CPU/GPU comparison. I will take an Apple A6 any day of the week over a Snapdragon S4 with an Adreno GPU. I've had nothing but problems with Adrenos -- their performance is poor in comparison to the newer PowerVR chips and their crappy drivers have required me to dumb down some of my shaders that work flawlessly on all other mobile GPUs (Tegra, Mali, and PowerVR).
That said, I'm happy Apple finally enlarged the screen so it's more in line with where the Android market is. After using some of the higher end Android phones, my plain-jane iPhone4 is showing its age.
Benchmarks or it didn't happen.
Compare an iPhone commercial http://www.youtube.com/watch?v=EP1YAatv1Mc
to a DROID commercial http://www.youtube.com/watch?v=A-K71MpwCko
Apple commercial => fun, likable personality using the product, and benefiting from it.
Droid commercial => OMG uber technology forged from a robot beast with a processor and LTE and a bunch of other stuff. 0 product. 0 benefits.
Droid is selling technology, Apple is selling an experience. It seems so obvious which one a mainstream consumer with no interest in the innards of their phone is going to choose. Google understands this concept, judging by their own marketing: http://www.youtube.com/watch?v=qqiSE-ukmgc
Maybe now that they've acquired Motorola they'll knock some sense into their marketing strategy
When I see this Samsung commercial or the Droid commercial from my original post, I can just picture the company execs giving their ad agency a list of features that need to be included in the commercial, because the features are what's important to the company. The problem is, customers don't care about features at all, they care about what those features allow them to do.
I actually don't think the Droid ads are so misguided. Look at ads for pickup trucks, sports cars and the like. People do respond to ads like that, they're just more demographically specific than Apple's ones.
Also, the talk and standby times are a total crock [1]. The battery life is great -- slightly less than on par with the 4S.
1. Citation: I own an SGSIII (along with an iPhone 4S) and have tested battery life quite a bit.
http://www.theverge.com/products/compare/6116/5807/6082/6024...
That makes as much sense as comparing a Mustang and a Mercedes by horsepower to decide which car to buy.
... also, I tend to like Android, especially for the back-button.
The standard on iOS is to implement navigation buttons in software as needed. Done right, this is better UX, because different apps can provide different navigation buttons to support different navigation schemes.
iOS's One Button to Rule them All also behaves different ways in different contexts, but the way it behaves is fairly easy to learn because it's consistently linked to the screen's visual state.
In short, neither is terribly great UI. But I think this is one of those cases where which one is worse is entirely dependent on which one you're more used to.
Ended up with a Droid Incredible 2. She loves it.
Just looking at numbers like this is a gross simplification.