Your comparison with cancer is odious, as you indicate. The idea of depression may be a cause of depression? Check. The idea of cancer might be a cause of cancer? Ridiculous.
The OP may well have helped people with depression (or their friends) recognize or diagnose or de-stigmatize their condition. Your comment? Not so much.
The social stigma of mental illness is real, and castigating people for relating their experiences, and others for applauding and adding to it, for not being strictly evidence based is not nice. Why didn't he perform a double-blind trial on himself, for goodness sake, and hold off on his blog post for a while? Crikey.
Lots of people commit suicide. Why should it matter to them, or their loved ones, if the cause is neurological or psychological? Why does a better life through SSRI's have to be justified to...anyone?