Influencers are everywhere. A study from Casino.org estimates there are between 30 and 50 million of them worldwide, with that number growing by as much as 20 percent each year. For many, the lifestyle looks glamorous. But behind the brand trips and photo shoots is a grind that can have real consequences.
Ava is a glimpse into what an influencer of the future might look like by 2050. She is not just a thought experiment but a warning about what years of chasing trends, filters, and cosmetic fixes can do to a body.
The images of Ava were created by Casino.org as concept art, informed by medical research, to visualize how influencer habits might shape a person’s health and appearance over decades. Put simply, this is what someone like iJustine (one of the internet’s most enduring influencers) could look like if she kept living the lifestyle far into the future.