You're acting like this is related to necessary maintenance / safety, why give corporate the benefit of the doubt without knowing about the vehicle involved?

Even things like washing machines and coffee makers will soft-brick themselves these days asking you to "start self clean-cycle with Foo(tm) substance" and then won't perform their function without some kind of forced reset. That part of the airplane ride where the PA is blasting some kind of "join our miles club" literally at a captive audience with no choice but to listen? It's not safety related either. My headphones that I would like to use to drown out the PA advertisement literally stop working if they detect speech, and the only way to disable this "feature" is to download their app.

This is just growth-hacking "zero-cost advertisements to a targeted audience" stuff that's extremely disrespectful at best, and kinda looks like it's edging closer to threats and extortion.