Blaming it on the others again (copy cats, spies, and so on...)? I think Apple benefited a lot from all the rumor buildup before their presentations. What if there were no rumors at all - would people even still notice that there is a new Apple launch event?

If the rumors were exciting, people wouldn't be able to contain themselves with excitement for the actual launch.

I wonder if Apple should introduce an abo model, that automatically sends their new products to their fans (charging their credit cards).