This is probably why Cook said that they will "double down on secrecy".
The event is really boring if you have seen all of the parts on the internet prior to the event (might be different for people not following the rumor mills).
If the rumors were exciting, people wouldn't be able to contain themselves with excitement for the actual launch.
I wonder if Apple should introduce an abo model, that automatically sends their new products to their fans (charging their credit cards).
Why would people be excited for the announcement of something they already know. And if you're talking about the release date of the product, people still line up outside apple stores for days ahead of time when new devices come out.
> Blaming it on the others again (copy cats, spies, and so on...)?
How is saying that you're "doubling down on security" blaming others? Note that Tim Cook said this in response to the question "What have you changed? What's different?"
It's a suspense thing - if you know what they are going to show the presentation gets boring. "Back in the days" it was exciting when there was one more thing. Now you already know what it is.
But again - I am not blaming anybody for this. I could just stay away from all rumor sites if I wanted to have that feeling again ;)