Don't underestimate design (and the constraints which the BoostedBoards team have solved to achieve such a design).

http://tctechcrunch2011.files.wordpress.com/2012/09/boosted-...

compared to

http://cdn.shopify.com/s/files/1/0119/3292/t/4/assets/slide_...

or

http://i.imgur.com/QjhIM.png