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Easy: just write content that is substantive enough that a summary isn't a sufficient replacement.

How will they know if they don't visit because of the summary?

The potential reader? Stuff like "this blog post lists the 37 steps to install Linux on a TI-89". Or "this page contains letters that Orwell wrote to his cat".

People will vastly more often choose the cheap and simple slop content as they came to choose slop food from McDonald's. Was the technology that allowed McDonald's to become the dominant force in food a net positive for society?

Again so if your content has enough substance or detail to require reading in long form, a rehash of it will not suffice.

Yeah, maybe some will want to only read the imdb plot summary of Lord of the Rings. I am not sure why any author would care about those people unless they are really desperate for clicks.

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