But I'm wondering about the prices. $10 stickers and $40 t-shirts are still advertising, so people are paying to advertise for your company? That doesn't seem right.
In reality, they are really trying to push people to spend $1200 for a board. Even the $1099 pledge is a complete rip-off since you spend $100 less than the pledge that gets you a board, and they only give you a $100 coupon when you buy your first board for full price. That doesn't make sense.
A suggestion: create a small batch (5) of $500 or $700 pledges that provide a board. That kicks everyone into gear to get that pledge as soon as possible and fight over the $500 pledge spot.