While those developers are not well paid (usually around 30/40 USD hour, no benefits), you need a lot of then, so, it is a big temptation to create also as much synthetic data sets from your more capable competitor.
Given the fact that AI companies have this Jihad zeal to achieve their goals no matter what (like, fuck copyright, fuck the environment, etc, etc), it would be naive to believe they don't at least try to do it.
And even if they don't do it directly, their outsourced developers will do it indirectly by using AI to help with their tasks.