This comment really hits the nail on the head. Never listen to Internet strangers (who will very likely fall into that 90% bucket) that "service really matters". Sure, but price matters more for normie consumers. Airlines are the ultimate expression of that. The only airlines left that offer amazing service are national airlines with strong state protections or support. In short, you are probably way overpaying for that service.

If I had one dollar for each time an Internet rando said "I will never buy from that store or use that service again because such and such thing happened to me", I would be rich.