$300 full-retail for two pairs of sneakers in the downtown of a major city is not rich people money anymore, the goddamn trash-tier sneakers for my kids at Kohls often cost like $50+ a pair—on clearance. That's dead-center middle-class spending now, and the middle class has had shit service a long time.
I get it. $100 sneakers should be premium. $150? Pft! If you're somewhere that stocks those, it's gotta be nice, right? I mean damn. But not so much any more.
I suspect there's something similar going on with the rest of what they're seeing. Though yes, I agree that the middle class once again receiving any amount of actual service instead of constant attempts to fuck them over and nickel-and-dime them would be rad.