That's the point. In a situation like a pandemic the rational choice is to act collectively, even if that means some inconvenience for individuals.
Ideally it means a population which is educated, rational, and mature enough to rise to the challenge with minimal prompting and direction. But if that fails, stronger persuasion becomes necessary - which may mean sanctions and enforcement.
US (and UK) individualism struggles with this, which creates a weaker, less resilient, and more dangerous low-trust high-paranoia society for everyone.
The Chinese are more used to 吃苦, which is an alien concept in the US.
You can take that too far - and arguably China has - where there's a complete lack of concern for individuals.
The ideal is a balance, and I'm not sure either culture has it.