Yes that's the vision! That when you have a problem, you just 'visit The Prof', and he gives you a blended programme to help you. Sleep is a good starting point, since it is a) socially acceptable to talk about, and b) is highly co-morbid with other problems - a good way in to health in general.
A limitation of our current media-rich approach however is the cost of adapting content - we took a short term cheap, long term expensive approach... :)