Well, the techniques are out there in the literature, but it's how they are tailored to your own situation - and more importantly how you actually deliver positive behaviour change, rather than just info - that's the real challenge that we're trying to address at a price less than the £600 you'd need to pay for a course of face to face therapy.

We're going to try a lower price point ongoing subs model to avoid that initial barrier; the assumption initially was that we need to front-load the value, since we're curing people!!