Is there a free alternative using the same methodology?
Sounds interesting, but £49.99 is way too much for me right now.
Sounds interesting, but £49.99 is way too much for me right now.
We're going to try a lower price point ongoing subs model to avoid that initial barrier; the assumption initially was that we need to front-load the value, since we're curing people!!
The Boots partnership was in part to try to build that trust (and therefore value).
So it's always been a candidate, but other messages seemed more important, largely because it seems that most people think poor sleep -> sleeping pills, and do not think -> CBT / therapy. As in, it's the immediate frame of reference. That's been confirmed in training/talking to Boots staff, but they have found that reference point useful in making the value case to customers.