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Seibu had nothing to do with it. BicCamera started in Ikebukuro and was influential in building up the area. The jingle change is a campaign as BicCamera is doing a cooperation with the ward to build it out more. See [1]

[1] https://dc.watch.impress.co.jp/docs/news/1573062.html

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Ah, my mistake — Bic Camera didn’t acquire Seibu’s site. Seibu Ikebukuro was actually sold to Fortress, and then the property was transferred to Yodobashi Holdings, which is now planning the redevelopment. Bic Camera started in Ikebukuro, so it’s influential locally, but it wasn’t part of the acquisition.

Sources:

Wikipedia – Sogo & Seibu: https://en.wikipedia.org/wiki/Sogo_%26_Seibu SBbit – Seibu Ikebukuro redevelopment: https://www.sbbit.jp/article/cont1/144891

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