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I find the lawsuits confusing.

If they consider Ofcom to have no jurisdiction over them, why not just ignore Ofcom?

Why attempt to sue Ofcom in a court that Ofcom could claim has no jurisdiction over itself?

For the same reason businesses always seek declaratory judgements: So business partners can feel confident that claims made against them are indeed frivolous as far as the court is concerned.

Even if you are confident of that, your infrastructure and advertising partners may not be and may cut you off. A court judgement demonstrating it is definitely not enforceable in the US certainly has value.

It would also be more likely to cause other businesses to adopt the same tactic, which would drown Ofcom's resources to cause further trouble.

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