Where are they claiming that?
For example, this is from their Flight 4 press release (https://www.spacex.com/launches/starship-flight-4):
"Flight 4 ended with Starship igniting its three center Raptor engines and executing the first flip maneuver and landing burn since our suborbital campaign, followed by a soft splashdown of the ship in the Indian Ocean one hour and six minutes after launch."
Note that they clearly say since the start of their suborbital campaign. And this from their Flight 6 press release (https://www.spacex.com/launches/starship-flight-6):
"Starship completed another successful ascent, placing it on the expected trajectory. The ship successfully reignited a single Raptor engine while in space, demonstrating the capabilities required to conduct a ship deorbit burn before starting fully orbital missions. With live views and telemetry being relayed by Starlink, the ship successfully made it through reentry and executed a flip, landing burn, and soft splashdown in the Indian Ocean."
And from today's pre-launch press release (https://www.spacex.com/launches/starship-flight-10):
"The Starship upper stage will again target multiple in-space objectives, including the deployment of eight Starlink simulators, similar in size to next-generation Starlink satellites. The Starlink simulators will be on the same suborbital trajectory as Starship and are expected to demise upon entry. A relight of a single Raptor engine while in space is also planned."
To be fair, there were two press releases where they didn't correctly use "sub-orbital" and used orbital instead. Releases 3 and 9. Neither said they achieved orbit, but more causally talked about the "orbital coast" and the worst: "Starship's six second stage Raptor engines all started successfully and powered the vehicle to its expected orbit" from flight 3. It's true these statements are incorrect, but they aren't asserting a direct claim to having reached orbit (though they imply it), when they make an assertion about the nature of the program they seem fairly consistent in talking about their "suborbital campaign" as well as talking about their orbital missions being in the future.
The way I'm reading it, it looks like they get sloppy with language sometimes, but it doesn't look like they are directly asserting anything other than being in a suborbital program.