Is it just me but I feel "social" would imply centralization. After all, if I want to socialize I will want to go where other people go, using a tool/client/channel that works for most people --- this inevitably leads to centralization.
What I like about the Bluesky setup is that you’ve got the potential for neighbor socialization while having central areas be accessible. What I’m not sure about is whether they’ll still have momentum when(if?) tech-averse users understand the model enough to use it. Because if there’s one thing that definitely isn’t social, it’s a lack of active users.
I think it’s far more likely to work than mastodon because there is that centralized hub for people who don’t give a shit about decentralization.
Gradually, you "lose" neighbors to socialize with because people (and things in general) gravitate towards the path of least effort. Eventually you will have to go to the club too.
Centralization can be contagious.
I still use a self hosted FreshRSS heavily and fortunately many sites still accidentally support it, but it could be so much easier for non tech people.