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It baffles me how in tech folks think "if X wouldn't have been created, there wouldn't be anything comparable created since then".

Software app stores, even mobile app stores existed before, App store's success was mostly a mere consequence of the iPhone's success.

30% fees are mental.

Most of my clients don't even bother/care and their competition doesn't bother/care either.

The fees are 15% as part of the small business program.

The fees are not the only barrier.

I agree, the review process can be painful where your app gets rejected for guidelines that aren’t necessary for other platforms like web.

Yes, however it was a great deal back in 2008.

Then why bother arguing?

HINDERED not prevented.