I really f*king hate this new brand of tech hype, how it used to be is:
Here's the iPhone 13, it makes better pictures, lasts longer on battery, and plays games faster than the iPhone 12. Buy it for $699.
Now it has become:
Here's the iPhone 13, the greatest breakthrough in the history of civilization. But enough about that, let's talk about the iPhone 14. We've released a whitepaper showing the iPhone 14 will almost certainly take your job, and the iPhone 15 will kill us all, provided no further steps are taken. It's so powerful, that we decided to instill powerful moral safeguards into it, so it will steer you towards goodness, and prevent it being used for evil (such as looking at saucy pictures). We also find it necessary to keep a permanent and comprehensive log of every interaction you have with it.
You also can't have it, but can hold it in your hand, provided you pay us $20/month and we deem you morally worthy of accessing this powerful technology. (Do not doubt any of this, we are intellectually superior to you, and have humanity's best interests at heart, you don't want to look like a fool, do you?)