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It would be interesting to see copies of this from subsequent years (this is the 2012 edition) to understand how Valve's process has evolved over time.

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This was PR prop

Not just PR prop, stale rehashed PR prop reposted time and time again over 13+ years.

I remember reading or hearing somewhere that this was a one-off thing, but I can't remember where.

EDIT: Another comment mentioned Chet Faliszek, he was probably the source.

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