It's happening already. The affordable car market is being increasingly neglected. Ford has abandoned their best selling focus and fiesta models and are chasing a more premium market. Expect soulless Chinese models to fill in the gaps.
What’s wrong with soulless Chinese $20k crossover/compact SUVs?
White, gray, and black $40-100k Mercedes, Porsche Cayennes, and Cadillac Escalades are equally soulless.
Paint to Sample $13,450
As opposed to the soulful American models?
he thinks Teslas have soul … the soul of Elon
The Chinese option would actually have to have some compelling features and marketing to overcome their significant barriers to entry.
And not being Tesla is not one of them.