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If all the phone carriers get together and say, "Hey Bob -- if you keep the price of your SMS at 10c, I promise to keep the price of SMS at 10c. We agree to not compete on SMS pricing. That way we can make lots of moola on something that costs both of us nothing."

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That's collusion and it's illegal. They just watch each other. If verizon doesn't move, Sprint doesn't either. That's also the way airlines match prices.

that's why they raised it from 10 to 20 cents over the last few years

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