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Would there be some selection bias as well? As info about movies becomes readily available, generally the people who go see movies would have decided that they would probably enjoy said movie, and write favourable reviews

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If they're actual movie reviewers then their job is to go see films regardless of whether they think they'd personally enjoy them. Some of the best reviews come from reviewers who have to go and see something they absolutely hate and would never go see for their own entertainment.

Fun fact. You can click into Popcornmeter and see verified audience reviews versus all reviews.

E.g. Audience who went to see 2025's Snow White loved it. Those who haven't seen it hated it. Who is more biased?

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