> once that I forgot my password to the MacBook, all one needed to do to access my data was to enter recovery mode and reset the password. Sure it logged me off from browser sessions, but all my files where there available to anybody
Sounds like you didn't have FileVault (FDE) turned on. If you did, that wouldn't work you'd have needed your recovery key.
> it's known they scan all your content and pics on iCloud
They can't if you have ADP.
> Some tracking less by advertisers? That's privacy?
Yes, it is privacy. Let's not understate the massive surveillance that ad networks do, Google included.
Google is an advertising company, they have zero incentive to offer the same level of privacy that Apple does and probably never will, it would be directly detrimental to their core business.